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Specialty Sleep Association Unveils New Space At World Market Center

TheraCoil Bright Mornings Sleep System by Otis Introduced in VEGAS at the Lifestyle Solutions Suite (A716)

This summer’s Las Vegas Market will serve as the backdrop for a revolution in the mattress industry with the introduction of the TheraCoil Bright Mornings Sleep System in the Lifestyle Solutions Suite (A716). You are invited to witness for yourself this most unique step forward in sleep technology.

The TheraCoil Bright Mornings mattress (Otis Bed Manufacturing, Buffalo, NY) represents a dramatic departure from the pervasive trend in the industry that comfort and support comes from foam. Today, at every price point, foams of various types and design are being used as the main component and have many substantial drawbacks for optimum sleep. First and foremost, foam slowly loses its supportive strength as soon as it’s being used and continues to dissipate over time. Second, foam in any configuration has limits to how well it can give comfort and support. Third, all foams contribute to heat buildup that has been proven to lower the overall quality of sleep. Forth, every consumer once purchasing a mattress has no recourse to renew their mattress and must dispose and buy another one way sooner they should. And last, once used, these mattresses create an environmental nightmare to dispose of.

We’ve addressed all these issues with the TheraCoil Bright Mornings Sleep System. By using new patented Telescoping Support Technology we have revolutionized the performance of the coil spring and mattress itself to an entirely new level which provides the best possible sleep surface available.

These individualized Telescoping Supports deliver optimum comfort and pressure relief. This is accomplished for the first time by being able to match the contours of the body while at the same promoting good posture. Pressure points caused by the body coming into contact with hardness in the mattress have been completely eliminated. At the same time Telescoping Supports, unlike foam, offer perfect spinal alignment whether you sleep on your back, side, or front and eliminate the usual discomfort when turning which is common with most conventional mattresses.

By having hundreds of these Telescoping Supports available to custom lift the body, you have a sleep system that can be tailored to every body type.

The modular design of Bright Mornings allows for renewing your mattress in a multitude of ways that can vastly extend the life of the mattress and give the consumer the opportunity to have a constantly great sleep surface every good as the day it is bought.

For more information contact: Scott I. Frisch (VP Sales) at (704) 516-2500 or scott@otisbed.com or visit www.otisbed.com

Ecomfort Offering Environmentally-Friendly Beds With Optimum Comfort and Support at the Las Vegas World Market

Ecomfort will exhibit at the Las Vegas World Market from July 28th to August 1st. The company will be in the brand new Building C, space 1584. Ecomfort will have a 1700 square foot showroom with a crew of 14 representative prepared to serve potential retail partners. Ecomfort will feature six mattresses with Queen size retail price points from $1099 to $3499, all made with their proprietary EcoMemoryFoam product. Ecomfort will also highlight their eco- friendly pillows and pads.

Ecomfort Products

Ecomfort’s EcoMemoryFoam line of luxurious sleep products includes Serenity, Serenade, and Solace. Customers can choose their personal level of firmness and support. Each product provides superior comfort and support for a good night’s sleep.

In the past, memory foam has focused on comfort, but not support. That’s why Ecomfort products incorporate a patent pending Neutral Posture Support System. The system was designed with over 20 years of experience working with medical professionals, and has seven zones that conform to the natural shape of the body. The Neutral Posture Support System helps the body stay in a neutral position during sleep, provides built in Lumbar support thus relieving pressure and stress on the back muscles.

While consumers of traditional memory foam products often complain of “sleeping hot,” The patented process of making our EcoMemoryFoam’s extreme open-cell surface has proven to resist body heat retention. Our product dissipates heat nine times faster than other products, so you will sleep cooler throughout the night. The extreme open-cell surface provides a stable comfort no matter what the outside temperature.

Ecomfort’s Commitment to the Environment

Ecomfort’s proprietary EcoMemoryFoam conserves energy, uses patented zero emissions technology in the manufacturing and refining process, uses other sustainable resources like bamboo, and even uses pre- consumer recycled products in its base layer. We’ve also reduced our shipping footprint to save fuel with each shipment.

Although there will be many “green” products at the World Market, EcoMemoryFoam is setting a new industry standard for eco-friendly mattresses.

EcoMemoryFoam leads the industry for minimal petroleum use, and replaces it with a 100 percent plant-based product. This plant-based substitute uses less energy to process, thus conserving energy. When you add the fact that EcoMemoryFoam is manufactured in the U.S.A. in a patented zero emissions chamber, you can see how we have developed innovative processes that truly limit our impact on the environment.

Ecomfort’s mattress covers are made from bamboo, one of the most rapidly renewing resources on the planet. By not using zippers and reducing the use of synthetics in this product, as well as using pre- consumer recycled materials in the mattress base, we are leading the industry in environmental standards. Even our shipping is eco- friendly. By compressing our mattresses before shipping, we are able to consume up to 80 percent less petroleum fuels, thus reducing our carbon footprint.

Ecomfort is Recruiting Retail Partners

Ecomfort is currently recruiting a select group of furniture and bedding retail partners to offer the revolutionary Ecomfort Mattresses made with EcoMemoryFoam a specialty line of earth-friendly mattresses. Specialty sleep products are the fastest growing segment in our industry – expected to grow from 23 percent of the market to 40 percent in 2010.

Ecomfort Mattresses can help you capture a larger share of that market, even in a tough economy – by offering your consumers earth- friendly sleep options. We’ve studied the Green business, and we know how to help you convert this trend into dollars.

Consumer demand for environmentally friendly products has grown rapidly in recent years. 48% of consumers will purchase Green if given the choice. Since the specialty sleep market is currently $2.6 billion, there is a $1.25 billion market for Green specialty sleep products just waiting to be captured. And, by 2010 that market potential could double.

Ecomfort Says There Are Real Benefits to Partnering with EcoMemoryFoam:

Selective distribution Industry leaders in the Green market Expert resources available to publicize your commitment to the environment Small initial investment, no inventory required Ships compressed within 48 hours anywhere in in the U.S. Unique selling points including optimum comfort and eco-friendly.

 For more information go to: www.ecomemoryfoam.com

Hollywood Bed Announces New Showroom At Las Vegas World Market Center

Hollywood Bed & Spring Mfg. Co., Inc. will open its new showroom at the Las Vegas World Market Center in July. The permanent showroom, which is located in Building C at C-1278, will showcase the company’s extensive line of superior quality bedding support products.

Designed with Strength, Versatility and Durability in Mind Among the items on display at the Las Vegas showroom will be Hollywood Bed’s Elite Holly-Matic®, Lev-R-Lock & Atlas-Lock line of bed frames which boasts the strength of heavy duty high carbon rail steel side rails and solid rivet construction with a level of quality that is unmatched in the industry. These bed frames with patented locking designs offer unique features and benefits.

Distinctive New Bed Collection

The Jay Michael Designs division will introduce an inspired new collection of stylish beds and daybeds. The new collection will include fresh and innovative wood and iron beds, as well as, daybeds which will be a great addition and compliment to the existing line.

Unique Opportunity Larry J. Leeb, Hollywood Bed’s Vice President of Sales, “Our new showroom is a unique opportunity for Hollywood Bed to showcase the high quality of our products to a wider range of prospective accounts and to establish meaningful partnerships with new retailers.” The permanent showroom will allow Hollywood Bed to provide retail and hospitality buyers with greater access to explore the company’s extensive product lines.

In addition, Hollywood Bed is excited to announce that they will share the new showroom with Gotcha Covered of Burbank, CA. Launched in 1996, Gotcha Covered offers fine linens to fit any bed to the retail and hospitality industries.

About Hollywood Bed Established in 1925, Hollywood Bed is the industry leader in the manufacturing and distribution of high quality bedding support products. The company has developed innovative technology in the design and production of its products which include: metal bed frames, bed bases, bed rails, center support systems, rollaway beds, daybed hardware and other support products and accessories.

For more information please visit at www.hollywoodbed.com or call (800)228-8831

Visit Gotcha Covered at www.gotchacoveredusa.com

GRID2 Sets Vegas Stage for Comfort Solutions by King Koil

Dramatic Showroom Expansion Highlights Upscale Mattress Line

Retail and showroom design firm GRID2, along with Comfort Solutions by King Koil unveil the mattress company's dramatic, 5,000 square-foot showroom expansion at the summer Las Vegas Furniture Market.

In the new space, adjacent to King Koil's existing showroom, A-546, which was designed by GRID2 in 2005, a luxurious, dreamlike setting showcases the mattress manufacturer's high-end Natural Response line.

To create the unique effect, a monochromatic white color scheme with silver accents is used. Oversized accents and the addition of fireplaces and chandeliers nod to Rococo-inspired opulence. "We have created a sense of theater for buyers and a way to engage them", said Martin Roberts, president of GRID2. "We want to help our clients begin the conversation with their customers just as we do with consumers in retail stores."

The showroom expansion uses architectural elements borrowed from the fashion industry, including six-by-six-foot vitrines. Inside, luxury symbols, dramatic chandeliers, silver leaf, exquisite wallpaper, detailed moldings, hand-painted designs, elements of satin and silk, ornamental mirrors, intricately carved headboards, puddled drapes help to communicate the upscale product positioning.

GRID2 used a team of display artists, faux-finishing painters, interior designers, architects, graphic designers, a project manager, and a team of buyers to pull off the showroom transformation. Interested retailers may contact GRID2 for details regarding store displays.

"This is a wholly effective approach for presenting home furnishings products", said Roberts. "It's the theatre that makes it a must-see experience."

ABOUT GRID2 INTERNATIONAL

New York City-based GRID2 is an award-winning team of brand marketers, retail consultants, architects, and interior and graphic designers. Projects are wide in scope/ from brand identity development to retail store design and span multiple consumer segments in locations around the world.

For more information about GRID2 and to review the client list, please visit www.grid2.com.

Leggett & Platt Say Coils Mean Cooler Sleeping

“SLEEP COOL, SLEEP COILS”

Forecasts call for a long, hot summer for visco-foam and air mattress sleepers

Since the introduction of visco memory foam and air chamber mattresses into the bedding market, consumers and mattress producers alike have engaged in an ongoing debate: Which surface truly provides a superior and healthy night’s sleep?

“In our consumer research studies, we consistently hear that visco-foam mattresses are uncomfortable because they ‘sleep hot,’” said Mark Quinn, group executive vice president of sales and marketing for the bedding division of Leggett & Platt, the nation’s largest producer of bedding components.

As summer temperatures and raw material prices continue to climb, the debate heats up. Which mattress will help sleepers stay cool this summer?

Putting the Debate to Bed: Innersprings Sleep Cooler

Recent research from Kansas State University’s Institute for Environmental Research shows that innerspring mattresses provide and maintain a cooler and more comfortable sleep environment than visco-foam or air chamber mattresses. In fact, innerspring mattresses dissipate heat approximately 28 percent* better than non-innerspring sleep surfaces.

To identify which sleep surfaces sleep coolest, university lab technicians measured the evaporative heat loss properties of visco-foam, air chamber and multiple innerspring mattresses using a thermal manikin designed to simulate the body weight and temperature of an average person.

“The laws of physics tell us that evaporative heat loss is a long-term cooling phenomenon in which the body is cooled through evaporation of water,” explained Caleb D. Browning, Ph. D., senior research engineer/physicist for Leggett & Platt’s IDEA (Innovation, Design, Engineering, and Acceleration) Center.

By tracking resistance to evaporative heat loss from the thermal manikin to each of the three sleep surfaces (measured in Watts per square Meter or W/m2), university researchers found that the innerspring mattresses averaged only 110.79 W/m2 of resistance, while the visco-foam and air mattresses measured 151.45 W/m2 and 160.48 W/m2 of resistance to evaporative heat loss, respectively.

“In our analysis of this testing data, we found that innerspring mattresses encourage evaporative heat dissipation nearly one-third better than visco-foam or air chamber sleep surfaces, therefore offering the coolest sleeping environment of the three,” said Browning.

Cool Surface Technology

In addition to their superior rate of evaporative heat dissipation, innerspring mattresses sleep cooler than visco-foam or air core mattresses because their surfaces cool at an accelerated rate. Thermal imaging studies conducted at Leggett & Platt’s industry testing facilities** showed that the surfaces of innerspring mattresses have an initial cooling rate that is approximately 40 percent greater than the foam or air core mattresses.

As illustrated in the attached graph (data from Leggett’s testing), innerspring mattresses actively dispel surface heat as soon as a sleeper rolls off the mattress. In fact, testing showed the initial cooling rate for the innerspring mattress was 0.91 degrees per second, while both visco-foam and air core mattresses showed an initial cooling rate of only 0.55 degrees per second.

Active Air Exchange: The Construction of Cool

Why do visco-foam and air chamber mattresses come up short in resistance to heat transfer testing? “There are several reasons why innerspring mattresses offer superior evaporative and surface cooling qualities,” says Browning. “You have to consider the construction and active air exchange.”

The laws of physics state that air movement across or within a substance will evaporate moisture. As a substance increases in density, it becomes less breathable and allows for proportionally less air exchange. Applied to mattress physics, the less dense a mattress’s construction, the more active air flow and evaporative properties it allows.

Innerspring mattresses rely on the advanced engineering of Active Support Technology™ to provide comfort and support, unlike visco-foam beds that rely entirely of foams and fibers that can decrease healthy air flow. And while air-chamber mattresses depend on the flow of air to achieve personal sleep customization, the air is trapped in chambers and is not allowed to flow freely and provide the air exchange necessary to promote evaporative cooling.

Stay Cool, Stay Asleep

Why is sleeping cool important for healthy sleep? Sleep experts widely agree that body temperature affects the circadian rhythm of sleep and that optimal sleep occurs when body temperature is at its lowest level of the day.

The Netherlands Institute for Neuroscience in Amsterdam reports that sleep regulation has an evolutionary sensitivity not only to light-dark cycles, but also to warm-cold cycles. Sleep coincides with low rather than high core temperature and causes decrease of core body temperature. Simply put, whenever your body temperature begins to fall, you will feel tired, lethargic, and drowsy. Whenever your body temperature rises, you will feel more energetic, alert and be able to focus better.

A report titled Help Me Get Some Sleep from the Oregon Health and Science University (OHSU) recommends that people avoid exercise for three to six hours before sleep because exercise raises body temperature for several hours after completion. The elevation of body temperature makes sleep difficult since the deepest sleep occurs when the body’s temperature is at its lowest level of the day.

The Division of Sleep Medicine at Harvard Medical School also reports that body temperature falls to its lowest point during the all-important REM (rapid eye movement) sleep phase, and that REM propensity increases when body temperature is at its lowest point in the evening. “Anecdotally, we have always known that innerspring mattresses are the superior sleep surface for healthy sleep, and frequently overhear consumers’ complaints that visco-foam and air chamber mattresses sleep too hot,” said Quinn. “These test results only confirm what we’ve all known for years: innerspring mattresses provide and maintain a cooler and more comfortable sleep environment than non-innerspring surfaces.”

*Indicates plus or minus two percentage points for margin of error

**To ensure test objectivity, scientists at Leggett asked a human subject to rest on each sleep surface for one hour in room with a maintained temperature of 68 degrees Fahrenheit. After one hour, the subject rolled out of bed and testers immediately begin capturing thermal images and temperatures changes on a 15 second interval.  

About Leggett & Platt

Leggett & Platt (NYSE: LEG) is a FORTUNE 500 diversified manufacturer that conceives, designs and produces a broad variety of engineered components and products that can be found in virtually every home, office, retail store and automobile. The company serves a broad suite of customers that comprise a “Who’s Who” of U.S. manufacturers and retailers. The 125-year-old firm’s continuing operations are composed of 22 business units, 24,000 employee-partners and more than 250 facilities located in 20 countries.

Leggett & Platt is North America’s leading independent manufacturer of: a) components for residential furniture and bedding; b) retail store fixtures and point of purchase displays; c) components for office furniture; d) drawn steel wire; e) automotive seat support and lumbar systems; f) carpet underlay; g) adjustable beds; and h) bedding industry machinery for wire forming, sewing and quilting.

For more information, please visit Leggett’s Web site at www.leggett.com.

Restonic Expands Blue Bed Category with Latex and Eco-Foam

At the Las Vegas Market this month, Restonic premiers its Blue Bed™ Latex, combining the ecological benefits of latex foam and Restonic’s Eco Foam. In January, Restonic entered the green product category with its initial Blue Bed™ at the Las Vegas Market, displaying the Blue Bed Memory Foam – a HealthRest memory foam model that uses Eco Foam which creates a much more sustainable product than traditional polyurethane foam.

Both Blue Bed models use Restonic’s Eco Foam, a polyurethane foam that substitutes natural plant oils for polyol in a meaningful ratio, thereby reducing the percentage of the petroleum based polyol that is used to produce foam.  Additionally, the product line also uses organic cotton covers.

In developing the product line, Restonic chose to call the eco-friendly product line “blue” instead of “green.” “We feel that calling it the ‘Green Bed’ would be misleading to the consumer,” says Steve Russo, Restonic President. “No mattress is an entirely sustainable product, but we have developed a line of mattresses that are absolutely less harmful to the environment than a traditional foam mattress and the environmentally conscious consumer will appreciate that.”

Restonic takes advantage of the refreshing and natural images that the color blue evoke in a consumer through advertising, point of purchase and display. The product brochure lists several attributes that make them “sleeper-friendly” as well as “planet-friendly”.

Restonic will offer these products in king and queen sizes only at price points ranging between $1899-$2299.

For more information contact Restonic at: Restonic Mattress Corporation 1540 E. Dundee Rd., Suite 102 Palatine, IL 60074  (847) 241-1130 or by visiting www.restonic.com

Restonic Expands Magnetic Line with “Sleep Vitality”

Restonic Mattress Corporation is completing its magnetic collection product line at the July 2008 Las Vegas Market with the introduction of Sleep Vitality. Based on the success of the Sleep Odyssey and the Sleep Quest, which both use a high density foam support system, Restonic is expanding the line to add a 3rd product , the Sleep Vitality, which uses a foam-encased 704 pocketed coil support system.

“Our mattresses in the magnetic collection category continue to separate Restonic from its competitors by offering a line of products that have demonstrated therapeutic features and benefits,” explained Steve Russo, Restonic President. “By going to a foam-encased, pocketed-coil support system, we are able to reduce the targeted retail price point, which should drive even more placements and more volume for our retail partners.”

Russo sees the Magnetic Collection as only the beginning for Restonic. “Through the Magnetic Collection, Restonic has returned to the roots of its innovative history. The innovative product line is resulting in excellent retail activity and addresses direct requests from our customers for differentiation. We envision further product innovations being introduced early next year.”

The Sleep Odyssey and Sleep Quest retail for $2499 in queen sets; the Sleep Vitality’s suggested retail price is $1999 for a queen set.

For more information, contact RESTONIC at: Restonic Mattress Corporation 1540 E. Dundee Rd., Suite 102 Palatine, IL 60074  (847) 241-1130 www.restonic.com

Specialty Sleep Association President Dale Read on Living Well 9 News Now, WUSA (CBS) Washington DC

(Watch the Video)

Summer 2008 Las Vegas Market Runs July 28-Aug. 1

New Building Opening, New Product Introductions, Inspiring Seminars, Add Up to Business-Building on World Market Center Las Vegas Campus

For the first time in the history of Las Vegas Market, all exhibits, showrooms, social events and seminars will be on one central campus located in the heart of Las Vegas at World Market Center Las Vegas, soon to be the world’s largest trade complex serving the home furnishings industry. Summer Las Vegas Market runs July 28 – August 1.

“The grand opening of our third Building this Summer is a watershed event. It celebrates a critical mass of over 5 million square feet of world class showrooms in one integrated, state-of-the-art campus—truly redefining everything about the Market experience,” said President and Chief Executive Officer Robert Maricich. Centralizing the Summer 2008 Las Vegas Market makes it the most efficient and cost-effective market to shop, Maricich said, since concentrating the Market experience will maximize productivity and convenience, facilitating more showroom visits in less time while increasing connectivity between buyers and sellers throughout Market week.

“It’s not enough to simply open our doors to the industry,” Maricich said. “In today’s challenging economy we have to make our event extraordinarily beneficial and well worth the trip. Now more than ever, buyers and sellers need to attract new customers and stimulate sales. We will have more new product introductions than any other Market and programming geared to truly help attending buyers compete profitably.”

Summer 2008 Las Vegas Market Highlights:

• See Building C and the SSA Show at C-1350: The opening of Building C, a 2.1 million square foot addition to the growing home furnishings campus, is the most diverse line up of product categories and will usher in over 300 new exhibitors to Las Vegas Market. Building C is the home of the Specialty Sleep Association “Show within a Show”, featuring 27 companies showcasing “THE FUTURE OF SLEEP.” www.sleepinformation.org

• Tonight’s the Night: Grammy winning Rod Stewart will welcome attendees on the opening night of Market, July 28. The Rock and Roll Hall of Fame recording artist will take center stage and delight thousands of market attendees with a free concert performance following the ribbon-cutting celebration with project officials and special guests at 5:30 p.m. in the newly completed Grand Plaza.

• Furniture, Furnishings & Finds in Five Million Square Feet: This July, attendees will find more new design-forward manufacturers and resources, more new ideas and product launches, more permanent showrooms and image-creating style. They will also see the latest in trend-setting and eco-friendly furnishings across all product categories. In total, the Summer 2008 Las Vegas Market will feature more than five million square feet of showrooms in three interconnected buildings -- boasting many of the most prominent brands in the home furnishings industry. Market-goers will discover new product introductions from nearly 1,500 exhibiting companies.

• High-End, Green & International Highlights: An exclusive selection of exhibits are being featured in prominent dedicated locations throughout the campus, including the high-end Context, Living Green and Design & Living juried sections. The premium placement of these temporary exhibits on the fifth floor of Building C represents the Market’s continuing commitment to the vibrant international, high-end, design and sustainability sectors of the industry. A number of leading luxury brands will also be featured in the Las Vegas Design Center at World Market Center Las Vegas, a year round resource for designers located on the lower floors of the new Building C. Continuing the theme of high design, World Market Center Las Vegas and Fiera Milano have forged a partnership to collaborate on joint promotions, including a showcase featuring the best in Italian furniture design from the past 50 years. The Design Italiano exhibit will debut for the first time in the U.S. at July’s Market and will showcase the best in Italian furniture with top Italian designers including B&B Italia, Cassina, Flexform, Minoti and Giorgetti on the atrium level of Building C.

• Superb Seminars & Powerful Programs: The Summer Las Vegas Market features an especially robust offering of programs, including educational, trend-focused, green and design-oriented events throughout the week. Looking for the newest trends for the years to come? The Forecast Series offers a sneak peak of what’s hot in future seasons. The Brave New World Environmental Leadership Series covers all Market-goers need to know about “going green.” Special attention is also being devoted to help retailers capture more profits and better understand the increasingly important juvenile market. The Vegas Kids area will host educational seminars and a special reception, as will the new Lodge Living area in Building C. In addition to the many Market-sponsored events and educational programming, the Western Home Furnishings Association will feature dozens of business-building seminars throughout the week in the Retail Resource Center on the 16th Floor of Building B. Expect the Summer Las Vegas Market to feature plenty of celebrity appearances and lavish receptions as well.

Helpful resources: Check out the complete schedule of Las Vegas events to plan ahead at www.lasvegasmarket.com/events.

News releases and further information about July Las Vegas Market highlights can be found in our on-line press room. Visit www.lasvegasmarket.com/wmc/press_room for the latest updates taking shape at Las Vegas Market.

The Summer 2008 Las Vegas Market is scheduled for July 28 through August 1, 2008 at World Market Center Las Vegas. Complimentary M-Line Shuttles will run continuously all day from host hotels to World Market Center Las Vegas.

For more information, please visit www.LasVegasMarket.com.

About World Market Center Las Vegas

World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex in Las Vegas. In July 2008, when Building C opens, World Market Center will stand at more than five million square feet of space, exceeding the size of any trade merchandise mart in the United States. When fully built, at 12 million square feet in 8 buildings, World Market Center will be the largest trade show complex in the world. The $3 billion, state-of-the-art campus will showcase furniture, decorative accessories, gift, lighting, area rugs, home textile and related segments, as well as the Las Vegas Design Center (LVDC), open year-round.

Land and Sky to Feature 100% Organic Product Line

New Mountain View Boxtop Mattress Provides Luxurious Comfort

At An Affordable Price

Land and Sky, the premiere specialty sleep manufacturer, announced its upcoming Las Vegas World Market Center appearance will feature a 100% organic product line, continuing its commitment to natural, safe, sleep.

Ron Larson, president of Land and Sky, said this decision was an important move in Land and Sky’s ongoing record of trailblazing in the mattress industry, which the company has been doing in its 37 years of service. “This is the final step to take in providing customers and their families with all-natural, safe products they want in their homes,” he said.

Land and Sky’s all-latex line, including its flagship model, the Heaven and Earth mattress, has always been 100% organic; however, the company has implemented new manufacturing techniques to allow the Mountain View line of hybrid innercoil-latex mattresses to follow suit with its dedication to the organic sleep industry.

Larson also announced the introduction of the Mountain View Boxtop mattress, which adds superior comfort to the innovative hybrid design. “The boxtop design is the luxurious upgrade from the standard pillowtop mattress, providing a layer of latex independent of the rest of the mattress, allowing the bed to conform to each individual’s sleep position.”

About Land and Sky

Land and Sky is a leader in the research, design, and manufacture of specialty sleep products. An industry pioneer since 1971, Land and Sky was co-founded by brothers Ron and Lynn Larson and quickly became the leading supplier in the waterbed industry. Land and Sky’s corporate headquarters are located in Lincoln, NE.

For more information, visit www.landandsky.com

Simmons to Introduce Exciting New Products at the Las Vegas Market

Simmons will be introducing several new products at the Las Vegas market. According to a company spokesperson the company will feature both traditional pocketed coil value products and an expansion of the company’s specialty line up.

The new Simmons® Beautyrest Studio™ collection provides the superior conformability, durability and motion separation benefits of Pocketed Coil® technology at velocity price points. Simmons developed the collection to support the company’s dealers by helping better meet consumer needs in today’s economy. The beds feature a 700+ coil count, high performance comfort foams and luxurious fabrics, which work with the mattresses’ Pocketed Coil® springs to create a Beautyrest® sleep experience that—at suggested retail prices below $999—is a true value for consumers.

ComforPedic by Simmons™ Capri™

The new ComforPedic® Capri™ model features a unique GelTouch™ layer on top of NxG™ Advanced Memory Foam to create a soothing, supportive sleeping surface.

• GelTouch™ layer for pressure relief and a gentle cooling sensation

• Thickest Next-Generation Advanced Memory Foam top layer Inner layer of latex foam for the perfect blend of comfort and support

• Patented Edge® Support System prevents edge collapse when sitting

• Removable, professionally dry-cleanable velour and suede cover

• 25-year warranty for peace of mind.

ComforPedic by Simmons™ Ariana™  

The ComforPedic® Ariana™ model brings a new level of luxury to Simmons’ NxG Advanced memory foam offerings.  The mattress features a layer of luxury NxG™ Advanced Memory Foam, which helps to create a cool, plush sleep experience for consumers that prefer a more cushioning feel. This luxury NxG Advanced Memory Foam is bonded to an inner layer of latex foam for the perfect balance of comfort and support along with its Patented Edge® Support System. The bed also includes the thickest layer of original NxG™ Advanced Memory Foam available with a suggested retail price of $4999 for a queen size.

For more information, visit www.Simmons.com

International Bedding Responds to Market Challenges

World Market Center 2008, Las Vegas, Showroom B-946, July 17, 2008 - International Bedding Corporation, a top 10 U.S. mattress manufacturer, will introduce a new line of promotionally priced, high quality bedding at the Summer Las Vegas Market, one of the nation’s largest home and hospitality showcase forums for buyers, designers and media from around the world.

International Bedding feels that current market conditions require a response to their dealer’s needs for high quality, promotionally priced products. This line will help their customers to be successful in the promotional category, as every sale matters. They want those purchasers to select International Bedding products thru their dealer base and the only way to make that happen is to make products that respond to the competition, with a higher quality standard.

International Bedding will also be introducing into their current Europa lineup, a new, strategically priced, plush bed. “The Europa line is performing extremely well for retailers, and I see an opportunity to further enhance the line with a “Category Killer” product that responds to the retailer’s needs for unique features and products that compete in large brand dominated markets, said Eric Johnson, Sr. Vice President, Merchandising and Marketing, International Bedding. “Not only does the bed feature the 5 zoned, pocketed spring (coil on coil) unit, but also the popular French boucle cover fabric that is as unique as it is wonderfully soft in texture.”

International Bedding has taken another dramatic step forward in quality and innovation by adding a solid hardwood foundation into their product portfolio. The new foundation likens “Old World” craftsmanship with a more durable solid wood throughout. The company will have the new foundation displayed among its other products at the show.

And finally, International Bedding will be showing its Origins line of latex sleep systems which touts features such as the finest natural latex and leading edge earth technologies, the highest density memory foam available, and protective silver and therapeutic copper in the cover fabrics. This is a fine example of incorporating natural raw materials with cutting edge technology. Also on display will be the Europa collection. Innovative features include the newest technology in high profile spring design with exclusive SoftTouch™ one-sided springs made of tempered steel. These beds have a rich, contemporary “designer” look on the outside with strategically placed premium comfort and support materials on the inside.

About International Bedding Corporation

With 2007 net sales in excess of $150 million, International Bedding is a top 10 U.S. manufacturer of quality sleep systems with seven wholly owned manufacturing facilities across the country. The company is dedicated to exploring innovative and bold ideas while maintaining a steadfast commitment to utilizing only the highest quality raw materials. International Bedding designs, manufactures and distributes the finest sleep systems in the world from low cost velocity products to state of the art ultra premium collections. The company has built a reputation for manufacturing high quality, high value limited distribution brands such as Europa, Miralux, Origins, and AmericanPedic. Corporate headquarters are located at 6434 NW 5th Way, Ft. Lauderdale, FL 33309. Telephone (954) 491-1002.

For more information on International Bedding or its sleep systems, visit www.ibcgroup.com

Telephone: (623) 478-768

Email: eric@ibcgroup.com

Ergomotion Comfort Bases Compliant With European Union Safety Directive; C E Marking Affixed to Product

Ergomotion Adjustable Bed Bases now comply with the European Union’s EMC Directive, which enables the company to mark its products with the C E logo to permit shipments of its beds into the European Union, Australia, New Zealand, Japan and South America. The CE marking indicates the products meet or exceed essential health and safety requirements. Only manufacturers of electrical or electronic products in full compliance with the EMC Directive may use the C E Marking and legally ship into the European Union. Compliance with the EMC Directive is mandatory The Directive is considered the most complex and far reaching of the many regulations that have been introduced into the European Union. It applies to most electrical and electronic products sold there. To comply, products must have an “adequate level of immunity from external disturbances and not cause interference with other products/systems”. Compliance with the Directive became mandatory January 1, 1996.

The requirements for the CE marking were created by the European Union (EU); the markings are required throughout the European Economic Area (EEA). It is one of numerous Agreements on Mutual Recognition of Conformity Assessment between the European Union and the USA, Japan, Canada, Australia, New Zealand and Israel.

“The CE mark enables Ergomotion to successfully market its adjustable bases in key worldwide markets as well as within South America, where the CE mark is also widely recognized,” Kelly Clenet, Ergomotion President said. “Our safety standards meet or surpass consumer’s expectations worldwide.”

Ergomotion will show its products to domestic and international customers in the new building C, space 1355 during the Las Vegas Market Jul July 28 through August 1, 2008.

Ergomotion products fit in any frame and elevate to a full sitting position. Seven sizes including split queen are available. All are wall-friendly and feature removable height-adjustable legs. Snap-in replacement parts require no tools. Service issues are handled by a 24 hour 800 consumer telephone line. Ergomotion’s factory is ISO 9000 certified.

For additional information please visit www.ergomotion.us or call (805) 688-3151.

28-Year Bedding Veteran Joins Ergomotion’s Executive Team

Bedding veteran John “Johnny” Griggs has been named Vice President of Sales at Ergomotion, the adjustable bed maker based here. Mr. Griggs will be responsible for managing and growing Corporate Account business, developing and implementing customer sales training, managing the company’s national independent sales representative team , working with the marketing department, and using his extensive experience in the adjustable bed business in working with top management.

With over 28 years in the Bedding industry, Mr. Griggs recently left his position as Sales Director Southwest Region with Leggett and Platt’s adjustable bed division. Prior to joining Leggett and Platt, he was Director of Sales for Florida-based Orthomatic Adjustable Beds.

Mr. Griggs brings over 17 years retail experience in all aspects including sales and management. During this time he was responsible for managing a Top 100 Retailer with bedding sales exceeding ten million dollars annually. He also has sales and management experience during his tenure with Spring Air and Lady Americana.

His prior responsibilities at Leggett and Platt included partnering with bedding manufactures’ upper management and sales teams to grow their adjustable bed category and to help them with their retail partners. Most recently, Mr. Griggs was with L&P’s Consumer Product Division during its rollout of direct to retail sales program, developing new channels for distribution and retail business.

“Johnny is expected to bring a new perspective to Ergomotion as we grow our business with existing and new customers. I describe him as the ‘Tony Robbins of adjustable beds’. He is a dynamic individual. We’re proud to have Johnny on this team,” Ergomotion President Kelly Clenet announced.

Ergomotion will show its products to domestic and international customers in new Building C, space 1355 during the Las Vegas Market July 28 through August 1, 2008.

Ergomotion products fit in any frame and elevate to a full sitting position. Seven sizes including split queen are available. All are wall-friendly and feature removable height-adjustable legs. Snap-in replacement parts require no tools. Service issues are handled by a 24 hour toll free consumer telephone line. Ergomotion’s factory is ISO 9000 certified.

For additional information please visit www.ergomotion.us or call (805)688-3151.

Green Guide From Simmons: Eco-Friendly Bedroom Tips Simplify ‘Green’ Decorating

Simmons, Danny Seo help consumers create a sustainable sleep environment

Simmons Bedding Company is helping consumers be more ecofriendly by offering a sneak preview of its Green Guide to a Healthier Bedroom in celebration of Earth Day 2008. Simmons collaborated with eco-style expert Danny Seo on the guide, which will be published on www.Simmons.com on May 1 to coincide with the launch of the company’s new Natural Care™ by Danny Seo mattress collection.

“If a consumer is looking to incorporate ‘green’ elements into a home, they really should start in the bedroom,” advised Seo. “Bedding products like mattresses and sheets need to be replaced periodically, so selecting eco-friendly versions is an easy way to be more environmentally minded. A ‘green’ bedroom also may contribute to healthy sleep—after all, people spend one-third of their lives in bed, so why not make it as natural as possible?”

Simmons’ eco-friendly design tips address virtually all aspects of the bedroom and include suggestions for ‘greening’ the mattress, bed frame, pillow, sheets and comforter:

• Mattress: Look for alternatives that contain fewer synthetic and petroleum-based components.The Natural Care™ collection features latex foam made in part from biodegradable materials like rubber tree sap and a layer of base foam enhanced with soy.

• Bed Frame: Instead of buying a brand new headboard, try shopping at a flea market or antique mall or give your old bed a new personality with a coat of paint.

• Pillow: Check out naturally-derived latex options like the Natural Care™ pillow. In addition to being comfortable and supportive, it is hypoallergenic and inherently resistant to dust mites, mold and mildew.

• Sheets: Consider linens made from sustainable fabrics and know there is an eco-option to complement every season. Try organic cotton in spring, hemp in summer and organic flannel in winter.

• Comforter: Snuggle under a cotton filled comforter rather than feather down. Although both are insulating, cotton is easily laundered in the washing machine, which helps remove allergens.

“While a Natural Care mattress is a very important component of a ‘green’ bedroom, we know it is just the first step in the creation of an environmentally friendly sleep environment,” said Anne Kozel, Simmons Natural Care™ brand director. “We’re providing consumers with eco-bedroom decorating advice to show that helping the Earth is as simple as choosing sustainable options and that today’s ‘green’ products have all the style and comfort of traditional versions.”

For more information, visit www.naturalcarebed.com.

Restonic Appoints New President and CEO

Restonic Mattress Corporation is pleased to announce that Ron Passaglia has accepted the position of President and CEO.

Passaglia, a 35-year industry veteran, joins Restonic with comprehensive executive experience in the mattress industry. Ron began his career in retail sales at Levitz Furniture in CA in 1971. In 1973, Ron joined Simmons Company and over the next 25 years held progressive leadership positions in sales and marketing as Simmons grew to over $600 million in revenue through strong marketing and brand building efforts. He continued his focus on marketing when he joined Verlo Mattress Factory Stores in 2000 as their President. Most recently, Mr. Passaglia has held the post of CEO of Selther USA, the US marketing arm of Groupo Selther, the leading premium mattress brand in Mexico.

“We are very encouraged to have Ron join Restonic and bring his extensive capabilities and success with brand development and implementation,” said Steve Russo, Restonic interim President & CEO. “He brings a wealth of ‘front line’ knowledge through his extensive industry experience and a proven track record of successful execution.”

Russo and the Restonic Mattress Board, under the direction of Chairman, Dan Kantor, have spent the last year re-focusing the company, re-structuring its corporate operations and identifying strategies and opportunities to strengthen its industry position. Restonic is celebrating its 70th anniversary in 2008.

“It is no secret that Restonic has had a lot of leadership change in recent years,” said Kantor. “Steve Russo has done an outstanding job in aligning and refocusing the corporation. As a result, we very deliberately chose Mr. Passaglia for his demonstrated brand leadership abilities, industry experience with similar business models and tireless attention to achieving quantitative results. Ron is an ideal fit for the next era of Restonic.”

When asked about his next bedding career phase, Passaglia replied, “The opportunity to join a re-energized Restonic, play a key role in revitalizing and consolidating the brand focus and help the company get to the next level make this a challenge I couldn’t pass up.”

Russo, who has been interim President for Restonic since late 2006 and will remain on Restonic’s Board of Directors to facilitate a smooth transition and provide support for Mr. Passaglia.

Restonic Mattress Corporation, headquartered in Palatine, IL with over 30 factories worldwide, is a leading international bedding company with manufacturing facilities throughout the world including North and South America, the Far East, Europe, Australia and South Africa.

For More Information On Restonic, Go to: www.Restonic.Com

European Mattress Designer Kaymed Introduces Fully Integrated “Sleep Spa” Pillow Program

Innovative Sales Approach Delivers Total Sleep Solution

Too often, pillows are the after-thought in a consumer’s typical visit to a mattress store. Kaymed, a leading European bedding designer, has identified a valuable opportunity that retailers may be overlooking. The company suggests retailers recreate a real-life sleep experience by seamlessly integrating the pillow program with the mattress program during the sales process. Kaymed’s approach will help retailers bring in higher ticket sales and increase customer satisfaction, while decreasing comfort related returns, according to the company.

“Consumers sleep on both mattresses and pillows. Therefore, our integrated pillow program makes sense and provides the consumer with the ultimate sleep experience,” said Kaymed CEO Conor Sheahan. “The pillow program not only increases sales opportunities, but follows the consumer from store to home for better comfort and overall satisfaction.”

With Kaymed’s SleepSpa collection, the mattress and pillow come together to create a total sleep solution. Matched with the SleepSpa mattresses, the SleepSpa pillow line includes the AirLayer Therapy Pillow, which features Kaymed’s patented air-cooling technology; Visco Therapy Pillow; Gel Therapy Pillow; and Natural Therapy Pillow made with pure Talalay latex.

“Our pillow program provides more opportunities for our retailers. Retailers who mix and match SleepSpa mattress offerings with the pillows will ultimately benefit because, instantly, they can offer many more possibilities to cater to a consumer’s comfort preference, all from one line,” continued Sheahan.

In addition, Kaymed’s innovative SleepScan diagnostic tool has been developed to evaluate the consumer’s need for a total sleep solution, which includes both the mattress and the pillow. The SleepScan captures essential data about a consumer’s body shape, weight and spinalcurvature profile and analyzes this data to make robust recommendations on the pillows and mattresses most suitable to their profile – a first in the industry.

The Kaymed pillow collection includes:

The SleepSpa AirLayer Therapy pillow addresses one of the major concerns consumers have with visco elastic foam – uncomfortable body heat retention. Kaymed’s patented AirLayer, featured in the Visco Therapy pillow and Visco Therapy mattress, is a micro-thin membrane bonded atop the visco layer. Independent studies have shown up to a 40-percent improvement in heat and moisture vapor transfer with the AirLayer and that it does not compromise the feel of the visco.

The Visco Therapy pi