|
|
|
|||||||
|
A Message From Joseph Tatulli, Jr., to Futon/ Sleeper Sofa Retailers and Manufacturers For a refreshing or a completely innovative perspective, change the futon cover. But underneath, that same fantastic and versatile futon sofa sleeper is still going strong. And so it goes as BEDROOM, beginning with this Winter ’07 Las Vegas issue, expands its current bedding-themed editorial lineup by adding fantastic and versatile futon industry articles and other great information pertinent to today’s sleep retailers.
The futon sofa sleeper category is an integral player with a lot to offer manufacturers, retailers and consumers alike. Its inclusion in BEDROOM among other industry players is logical, dynamic and long overdue.
Because today’s consumers want and need to augment emerging demographics and adaptive lifestyles, this is an exciting sales option for retailers. It’s a parallel channel that expands the spectrum for consumers without talking over the other choices. There is no better way to help sleep retailers meet the needs of every customer.
BEDROOM’s new editorial content compliments www.futonlife.com, a website solely devoted to all things futon and which remains futon central for dealers and consumers alike, of which 1000 on average visit the site every single day.
This Spring I will also be presenting the state of the industry to Bedroom readers like I have for the past twenty or so years. Things are changing all along the pipeline, but the functionality and value of the basic product remain, providing resilience to a category disintegrating in a sea of low quality, low margin goods. The good news is that like the waterbed category before us the best in the business survive and thrive in the new "futon" world order. |
