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Magniflex: A Natural Collection from Tuscany Edited by: Melanie Burk-Read, Managing Editor
From across the ocean, a mattress manufacturer with a fifty year history is now offering its tradition and technology in the United States. Magniflex, distributed in the U.S. by WellRest, Inc. offers a full line-up of quality mattresses, made from natural fibers and molded foams, with the attributes of breathability, absorbency and fire retardancy. All of Magniflex’s mattresses are TB-603 and 16 CPSC 1633 compliant. Additionally, a steadfast commitment to the needs of its ever-growing consumer base is reflected in the company’s dedication to the environment and ecological safety. All mattresses are made with environmentally friendly products and are guaranteed to be absent of allergenic substances or substances that may be harmful to one’s health. Water based foams are created without chemical solvents traditionally used to enhance manufacturing efficiency. All fabrics are sanitized to prevent the proliferation of bacteria, dust mites and mold.
Magniflex manufactures an environmentally and technologically advanced visco elastic (memory foam), water-latex, and open cell foam mattresses. The company maintains its own research laboratories, where new sleep products are tested and new technologies developed. Importantly, Magniflex has patented a technology that allows its mattresses to be roll-compressed and vacuum packed. Roll compression allows the spring-less mattresses to be shipped, compressed, rolled up and vacuum packed at 10% of their original size, which reduces freight, storage, handling costs, and keeps the mattresses clean. Retailers who previously hesitated entering the mattress business because of warehousing, delivery and floor space requirements, can now enjoy a high dollar per square foot return by becoming a Magniflex dealer thanks to this patented technology. In addition to all of the company’s aforementioned attributes, Magniflex offers many types of mattresses from which to choose: DUALCOMFORT Magnifico The 12" profile Dualcomfort Magnifico is two mattresses in one. It is composed of layers of 4" and 2" Memoform (Memory Foam) surrounding a core of Elioform (an enhanced and supple water-expanded polyurethane). The combined core is treated with the Airyform process to ensure the best possible ventilation as well as providing 3 areas of weight capacity. In the queen, king, and California king, the Dualcomfort Magnifico makes it possible for two people to sleep on a mattress that meets their individual preferences (firm, 2" up, softer 4" up), by coupling together two single cores under a quilted zippered cover of ArgentoTM silver fabric and 100% cashmere. The Magnifico in twin and full sizes uses a single core. MEMOFORM Deluxe An all visco-elastic foam (Memory Foam) mattress, Memoform® offers the ultimate in sleep comfort, creating a sense of "floating" by implementing the dual effect of pressure relief and body weight support. Magniflex’s research laboratory designed Memoform®, an improved version of the original Memory Foam material, which was initially developed for NASA. Memoform® is composed of materials that are sensitive to both heat and pressure and that also contour to the body with up to 85% accuracy. The Memoform® core is ventilated by Magniflex’s proprietary Airyform process, which circulates air through the mattress, from top to bottom. The Airyform process also segments the mattress into three support zones, focusing the most support beneath the torso and buttocks. Memoform Deluxe measures 9" profile and is covered with Dupont’s Coolmax™ fabric (used extensively in professional athletic wear), which is specifically engineered to disperse body heat and humidity. DUOFORM The Duoform mattress is a luxurious sleep solution that comes in an eight inch and a ten inch profile. Using a patented combination of Memoform and Elioform, the Duoform combines both anatomic and orthopedic support into a mattress of pure comfort. While Memo form conforms anatomically to the body, Elioform offers the orthopedic support that keeps the spine in perfect alignment. The Airyform process promotes effective air circulation and also prevents the proliferation of bacteria and dust mites. There are three versions of the Duoform model. They are the Duoform Classic, the Duoform Deluxe, and the Duoform Supreme. The Bluerest features a Mais corn fabric cover over the technologically-advanced Waterlattex core. Finished with the Airyform process for ventilation, the 8" profile Bluerest is hypoallergenic and has three comfort zones to provide proper support. The 10" profile Naturcomfort Deluxe is constructed with a core of Eliosoft foam, a more elastic and softer foam than the firmer Elioform. The medium-firm Naturcomfort offers a high level of anatomic support, which provides for a natural alignment of the spine and improved blood circulation. Olympia features a core of Elioform treated with Magniflex’s Airyform process to provide proper air circulation within the mattress and three distinct support zones. There is an 8" profile Olympia and a 10" profile deluxe version. Both are covered with natural cotton on one side and 100% Merino wool on the other. Fifty years ago, when Giuliano Magni began making mattresses at home he believed, "In the same way a good diet nourishes the body, rest nourishes the mind". The company has never lost sight of that original vision. Today, impeccable craftsmanship and genuine concern for the well being of their customers is as important at Magniflex as it was fifty years ago. According to WellRest executives, the company is expanding in the U.S. and has open territories. Interested qualified sales reps may contact Irwin Pearl: ipearl@wellrest.us or at (516) 369-6733. For more information, visit our showspace in Las Vegas at: P30801You may also visit our websites at: |
Magniflex’s environmental awareness does not stop with the exclusion
of harmful substances. Natural fiber mattress and pillow coverings
in Magniflex’s line are constructed from and with aloe, green tea,
Merino wool, Lenpur (wood), Mais (corn), silk, carbon, cashmere and
bamboo, to promote a healthy sleep. These components enhance the
specially designed and patented mattress and pillow foams, which
conform to the body and establish a wholesome orthopedic surrounding
for maximum sleep comfort.