|
RejuveNite™ and ComfortMatch™
Wake Up to Better Days
Changing the
Pillow Buying Experience
Big box and
discount retailers sell the vast majority of pillows
today. In these self-service environments, the consumer
experience is overwhelming, confusing and most
importantly unassisted. Packaging is uninspiring and the
majority of the benefits story is lost. This trend is
changing as bedding retailers are recognizing that the
pillow is just as important to proper spinal alignment
and sleep quality as the mattress and that both items
need to be fitted to the individual to obtain total body
support. This introduces an attractive opportunity for
both the retailer and the consumer.
As mattress retailers are competing to capture every
possible customer and maximize every sale, it makes
sense to productively utilize every square inch of floor
space to obtain these goals. This includes the top of
the mattress. Concentration on providing a complete and
customized sleep system, including pillows, for every
customer will substantially increase sales and change
the way “better rest” is sold.
Why Sell Pillows?
There are 3
major reasons to sell pillows in your sleep shop or
furniture store:
-
Reduce Retail Returns:
Purchasing the correct pillow will create a consistent
experience from the store to the home. Unsupportive
pillows at home may unknowingly contribute to the reason
that a customer is in the market for a new mattress. An
old pillow on a new mattress still may not provide the
customer with their desired result. They will blame the
new mattress if not satisfied, not their old pillow.
-
Selling Total Sleep: A
mattress with pillow should be considered a combined
sleep system, both equally important in properly
aligning and maintaining the arcs or curves of our spine
and neck.
-
$$$’s: Pillows are a
logical add-on to a mattress sale.
 Introducing RejuveNite™
Latex
International, the largest Talalay latex producer in the
world, has launched a new branded pillow program
targeting specialty bedding retailers and furniture
stores. The pillows in the RejuveNite™ program, which
provide personalized comfort for the neck and head, come
in a variety of constructions to meet the varying needs
of sleepers. The lineup features 12 SKU’s that retail
from $60 to $100. The product line is supported by a
complete retail sales training and merchandising
program, including the company’s new ComfortMatch™
pillow personalizer system, designed to help consumers
select the perfect pillow for their size, comfort
preference and sleep position.
“One key to selling better pillows is to bring pillows
into the mattress sales process,” said Kevin Stein, VP
of Marketing. “In the ComfortMatch™ program, retail
sales associates are taught to introduce pillows as a
component of a complete sleep system. They do so
relatively early in the mattress selection process—after
the sales associate has determined if the consumer is
interested in a firm or plush mattress. In less than a
minute, the program helps the consumer find the low
profile, high loft, contour, or down pillow best for
her. Then the consumer is invited to take her chosen
pillow with her during the mattress testing experience
in the store,” Stein added. “That gives the consumer a
chance to experience the difference that the right
pillow makes. At the conclusion of the mattress sale,
customers are clutching their pillows and don’t want to
let go.”
Natural NuFORM™ Brand
Talalay Latex
Determining
customers’ comfort preference—firm, cushion firm,
plush—has become standard procedure in mattress
retailing. Helping a customer select that perfect level
of comfort is critical to reducing retail return rates.
It’s no different in the pillow world. However, inferior
pillow fill technologies historically have limited feel,
firmness levels, height and shapes. For decades, pillows
have been a one-size-fits-all proposition. The only real
choice was feather, fiber or foam. Consumers did their
best to scrunch, bunch or beat their pillows into a
shape that would provide support and comfort while in
their preferred sleep position. The results were often
disappointing—leading to mattress returns caused by an
incorrect pillow fit.
Today, there’s a better material technology—NuFORM™
brand Talalay latex RejuveNite™ pillows feature
revolutionary NuFORM™ natural Talalay latex to provide
superior support and pressure relief for any
individual’s preferred sleep position, body stature, and
level of comfort.
Why RejuveNite™ Pillows? A
Comfort Revolution
Natural
NuFORM™ Talalay latex provides some compelling consumer
benefits:
-
It Breathes—NuFORM™
features an open cell structure and perforated holes,
keeping the sleeper cooler in the summer and warmer in
the winter. Naturally derived from the rubber tree, NuFORM™ is ideal for allergy sufferers as it is
anti-microbial and dust mite resistant.
-
It
Relieves—Independent lab testing scientifically proves
RejuveNite™ pillows provide up to 97% more pressure
relief than leading memory foam pillows. High-pressure
areas that cause tossing and turning are virtually
eliminated, enabling greater relaxation of shoulder and
neck muscles while enhancing circulation.
-
It Revitalizes—The
science behind the importance of a correct pillow and
how it impacts our sleep is based on our anatomy.
Maintaining proper spinal alignment is critical to
achieving restorative sleep. While a quality mattress
offers support for the back, it does not provide support
for the natural curvature of the cervical vertebrae C1
thru C7, typically called “the Arc of Life”. These
vertebrae in the neck and upper back are extremely
important to our mental and physical well-being. Nerve
impulses travel from the brain to all parts of the body,
carrying messages that facilitate the rest and recovery
process. NuFORM is a resilient material that actively
supports the shape of the body to support the head,
neck, and cervical vertebrae in a natural, relaxed
position.
-
It Responds—NuFORM™
Talalay latex instantly conforms to your body adjusting
to your every move, unlike memory foam, which craters
the body making it difficult to change sleeping
positions.
-
It Lasts—All RejuveNite™ pillows are meticulously crafted taking over
6 hours to produce and are each hand inspected and
weighed to meet the industry’s highest quality
standards. NuFORM™ Talalay latex is extremely durable
and will last twice as long as other pillow materials.
It will never bunch, flatten, sag, or need fluffing. By
merchandising RejuveNite™ pillows, retailers will also
benefit greatly.
-
Mattress performance
and comfort is optimized during the selling process and
after the customer gets their new mattress. Therefore,
the mattresses stay sold and will not come back.
-
Store profits can
increase over 17% without using a lot of valuable floor
space.
-
The ComfortMatch™
pillow personalizer will set you apart from other
bedding retailers.
-
RejuveNite™ has a
comprehensive product portfolio to accommodate every
sleep position and any size person.
RejuveNite™—The Products
RejuveNite™
offers a large pillow portfolio to allow retailers to
properly fit customers. Six styles of pillows are
available in both standard/queen and king sizes. The
Restora pillow is a high loft design, which provides a
firm, resilient feel for those who prefer more support.
It’s recommended for customers taller than 5’5” and side
or back sleepers. The Renewal low profile pillow has a
luxuriously plush feel and is recommended for stomach
sleepers and those 5’5” and under. And because some
customers love down, RejuveNite™ has combined plush
natural NuFORM™ with fluffy down to create an extra
luxurious feel without sacrificing support.
The
NuFORM™/Down combination pillow comes in both a high
loft model (Harmony) and a low profile design (Bliss).
The company also produces 2 therapeutic Vibrance contour
pillows and has recently launched a new natural down
alternative pillow called Replenish for those that love
the scrunchable feel of down but want an anti-allergen
pillow that never flattens.
To consider
creating a RejuveNite™ and ComfortMatch™ pillow program
or for more information,
call Kevin Stein,
Vice President of Marketing at 1-877-NUFORM9
or visit
www.RejuveNite.com.
Visit RejuveNite™ at booth #S63016 in the specialty
sleep section at the Las Vegas Convention Center. |
