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GBS Enterprises and Protect-All On The Move
Protect-All is really on the move as business takes off,
and according to mattress industry veteran, Dave Powers,
the company has a new mantra, “We offer the best
mattress protection money can buy,” says Powers. Mr.
Powers is the newly appointed President of GBS
Enterprises (formerly operating as Genie B’s
Specialties). Powers is passionate about his new foray
into the all important mattress protection category. “My
25 years experience in both the manufacturing/wholesale
and mattress retail sectors gives me a unique take on
the vital importance of a healthy night’s sleep and the
maintenance of one’s mattress. Our Protect-All products
provide that and more,” states Powers.
 GBS Enterprises is only new in name. As Genie B’s
Specialties, the company has nearly twenty years of
supplier experience of sheets, pillows, promotional bed
packs and specialty point of purchase materials to the
mattress industry. Protect-All mattress protection was
added over the past few years and now has the lion’s
share of their overall sales mix. In fact, they are
currently the fastest growing provider of mattress
protection in the U.S., according to Powers. Powers has
set ambitious goals for the enterprise and says the
company will have a diverse products and services
strategy moving forward. “ We are in a unique position
to service our customers faster and more efficiently
than most companies, as we are wholly owned and operated
(we’re nimble) and located ideally in the central U.S.
Our FAST PROTECTION PROGRAM allows us to process and
distribute product, in some cases, within 24 hours of
order receipt,” stated Powers. “ We continually have the
retailer’s interest at heart when it comes to mattress
protection and their bottom line,” he continued.
The Protect-All product is one of a few similar products
recently introduced to the mattress sector. The company
believes they have a few features that allow their
Protect-All product to deliver a better performance to
the consumer and the retailer, such as an advanced “NEW”
sidewall construction allowing the protection product to
fit any thickness of mattress, “GUARANTEED!” says
Powers.
With his retail experience, Powers is bullish on the
shared benefits of the Protect-All Program. He points
out that ultimately, the consumer enjoys the greatest
benefit with the protection of their mattress warranty
(against stains) and the enhanced healthful night’s rest
one achieves with the product’s inherent anti-microbial
features.
The
retailer adds an incremental sale of approximately 10%
to each sales ticket at well above the industry standard
mattress profit margin. And finally, and equally
important is the fact that the retail floor sales person
can increase his/her income opportunity by as much as
10% annually.
“It’s easy to see that Protect-All provides a program
where everybody wins, which is not common in the
naturally competitive environment of mattress sales,”
Powers concluded.
GBS Enterprises (Genie B’s Specialties) is a wholly
owned and operated company.
The company is a supplier of sheets, bed packs, pillows,
mattress protection and specialty point of purchase
materials to the mattress trade. It is a key supplier of
mattress protection to Top 100 Retailers through its
Protect-All brand and private label initiatives.
Retail dealers interested in learning more about the
PROTECT-ALL program are invited to visit at the LAS
VEGAS CONVENTION CENTER, Booth #62605-62609.
For
more information, contact Dave Powers at: 1-800-999-5219
or visit the
website at:
www.gbsent.com |
