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SPECIAL REPORT by Dale T. Read, Editor-in-Chief |
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In this new era of health-conscious consumers, litigation, government regulations and fines, as well as growing environmental awareness, it is becoming increasingly important for retailers to know what is going on inside a bed. The “Intel® Inside” marketing campaign was created by the micro-chip manufacturer because they knew that consumers wanted a quality product inside their computers. They wanted a brand, a company name they could identify with, count on, and even ask for. More and more consumers, and retailers, a like, need and want to know what is going on with any product they bring into their home, including their bed. What materials are being used for fillers, separators, fibers, quilting, foams and ticking covers? Not only do retailers need to provide inquiring consumers more information, but they need to protect themselves by having as much knowledge as possible about what goes into the various conventional and specialty sleep products they are selling. This special supplier section entitled “In the Bed” is designed to educate the retailer not only about the materials and components but also about the companies supplying those materials and components to mattress/bedding manufacturers. We hope this section is informative and useful for all who read it. |
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Latex International Launches Temperature Regulating
“The toppers act like a combination air conditioner and furnace helping regulate your sleep surface always keeping you at optimal body sleep temperature,” stated Kevin Stein, Vice President of Marketing at Latex International. “It acts like a sponge to absorb heat energy released from the body and re-uses your own body temperature to help cool down a warm body and warm up a cool body, “ he added.
A consumer will toss and turn less by maintaining consistent body and skin temperature. Celsion lessens the need to add blankets for chill and minimizes perspiring to cool down a warm sleeper. At the same time, the product is 100% Talalay latex, which provides consumers unique benefits. Not only does Talalay latex provide a plush feel, it is the healthiest cushioning material in the industry with its natural anti-microbial and dust mite resistant properties.
Stop by ISPA booth #1729 to experience Celsion, a New Degree of Comfort, or call (800) LATEX-US (800-528-3987), x347 for more information. |
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Latex
International will launch a new, patent-pending Talalay latex
formulation at the ISPA Expo in Baltimore. Celsion™
features a unique formulation that helps regulate body temperature
to create a more comfortable sleeping environment. This product,
only available from Latex International, is the only latex or foam
available in the U.S. that embeds phase change material directly
into the product’s formulation.
Celsion
helps maintain a consistent body temperature throughout the night
while experiencing the comfort, pressure relief and health benefits
of natural Talalay latex. Celsion, which comes in a soft, soothing
pink tone, can be used on top of innerspring, viscoelastic,
polyurethane foam and latex support cores. It works in concert with
other advanced phase change ticking as well as wicking materials
used in a mattress’ quilt package. The product, which comes in
various thicknesses and firmness levels, feels plush and silky like
classic Talalay latex but has a step-up story with its phase change
capabilities.