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Eclipse International CEO Stuart Carlitz and the Eclipse team take the company’s positioning line very seriously and with good reason. That line reads, “Bringing Success and the Science of Sleep to Mattress Manufacturers Around the World.” Carlitz and the Eclipse team know full well that in these times independent mattress manufacturers face many rigorous business challenges (cost of goods, financing, quality of materials, technology and marketing to name a few). Nevertheless the Eclipse leadership know that they offer the right combination of scientifically advanced bedding systems, over 200 trademarks and worldwide patents, unique and differentiated products and first-class marketing tools with a vision and a determination second-to-none . . . all of which mean growth and success for those licenses “who have what it takes to not only survive, but to succeed and thrive.” Carlitz’s message going into the spring 2008 ISPA EXPO to prospective licenses around the world is, “For those looking to take the next step in success, licensing with an internationally branded company is one of the best ways to insure that you thrive in the years to come.”

This is not idle posturing by Carlitz. He knows that Eclipse International offers independent manufacturers a compilation of patented technologies; excellent value products with recognized and proven performance features that enhance customer sales; endorsements from the Congress of Chiropractic State Associations (the largest chiropractic organization in the world); powerful and effective point of purchase and other marketing materials, and a support system of other successful manufacturers around the world.

Two years ago during the last ISPA EXPO Carlitz, Executive Vice President Matt Connolly, Director of Marketing Ken Wilschek (now President of sister company Eastman House) and Director of Clinical Development Dr. Jason Hagman all had an opportunity to show mattress manufacturers attending from over 60 countries around the world, the many benefits that the Eclipse brand has to offer them and their retailers. Connolly feels that this current bedding market should be no different. “We expect to meet many of the mattress manufacturers who are looking to bring a new brand into their market. With our new marketing and strategic planning,” says Connolly, “we will only be accepting applications for licenses from strong mattress manufacturing companies with the capabilities to successfully launch and develop a new brand in their market.”

Over the years Eclipse has used scientific development to introduce patented product features such as the clinically tested and proven Eclipse Spinal Zone® Sleep System with a patented lumbar support system that has been proven at the University of West Virginia trials for the relief of back stiffness and pain as well as improvement of the quality of sleep. Eclipse has also excelled with such innovations as the company’s LifEdge™ Anti-Sag Perimeter Support System, (patent pending) which uses a combination of steel edge guards and foam encasement to create a larger usable sleep surface while increasing the durability of the mattress edge. Eclipse has led the charge in health and better sleep with the Eclipse patented Allergy Free Design, a two-fold system that effectively eliminates the problem of dust mites and other micro-organisms. Going into the ISPA EXPO Eclipse continues its innovation with the launching of the 2008 marketing campaign featuring the new Perfection Rest™ line of mattresses.

According to Connolly the Perfection Rest line is built upon the Eclipse proprietary InBalance LFK mattress coil unit. Perfection Rest offers many of the benefits and patents unique to Eclipse International, including the above mentioned Spinal Zone and LifEdge support features. Exclusive to the Eclipse brand, the LFK 780 (in queen size) core is comprised of 5 zones with dual lumbar, heavy helical wiring, and alternating coil construction to eliminate motion transfer. Connolly believes that the new Perfection Rest line will be well received by both retailers and Eclipse licensed manufacturers. “When you combine our new point of purchase and marketing materials which specifically cater to the wellness revolution and the health savvy consumer,” our new 2008 launch of the Perfection Rest line provides a ‘full package’ to both our licensees and our Eclipse retailers throughout the world,” says Connolly.

Eclipse International and Eastman House will be exhibiting at Show Space 519 on the main floor at the ISPA EXPO in Baltimore. Mattress manufacturers are encouraged to visit Eclipse International.

For more information on Eclipse International and the Perfection Rest line of bedding contact Matthew Connolly at (800) 634-8434.