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Former Hecht’s Mattress Buyer Joins
Knickerbocker
To Lead Major Accounts Initiative
 Knickerbocker
Bed Company has appointed 30-year bedding industry veteran Frank
Tamburelli of Fairfax Station, VA as national sales manager
responsible for leading the bedding support system company’s
expanded programs with its national accounts.
Tamburelli is one of the mattress industry’s best-known executives,
having served for 23 years as the principle bedding buyer for
Hecht’s, where he was responsible for merchandising in 53 stores. He
left the Federated Department Stores division in May of this year
after the Hecht’s brand was consolidated into Macy’s.
“Frank will play an important role in helping our retailers
understand how to merchandise our premium frames in order to add
incremental sales and give the consumer a real solution for many
common support problems they face,” said Richard Polevoy of
Knickerbocker.
“In today’s marketplace, where mattresses are getting thicker and
heavier, and more case goods are being manufactured overseas without
the same quality standards we have in the U.S., a premium bedframe
is a necessity for the consumer,” said Tamburelli. “I plan to work
with retailers to share my knowledge with them so they see the
benefits of premium bedframes for their business and their
customers.”
The Bedbridge is designed to significantly increase support for
mattresses and boxsprings used in conjunction with wood siderails,
and headboards and footboards. The patented system relies on three
heavy-duty steel beams further reinforced by a spring- loaded
tension bar to provide uniform and structurally sound support.
The Eventide Support System offers dramatic improvements in support,
mobility, style, and safety. The core structural steel components
offer a rigid T-Bar center support that accommodates and reinforces
any size set of bedding. While aesthetics might appear to be the
initial reason for success, functional aspects of the product are
paramount. The fully integrated Omni Directional Caster System
provides frictionless mobility in all directions, through the use of
self-lubricating, gravity-fed ball bearings. Finally, Eventide
ergonomically provides a rigid steel product completely encased in
state-of-the-art composite materials eliminating any hard edges.
The U.S. Patent Office has already issued nearly 12 patents that
cover these specific products.
Before joining Hecht’s, Tamburelli was bedding buyer for Gimbels and
before that with Hess’s Department Stores in Allentown, PA. He is a
graduate of Lackawanna College in Scranton, PA, where he majored in
marketing. Tamburelli and his wife reside in Fairfax Station, VA
with their two children.
Founded in 1919, Knickerbocker is the nation’s leading manufacturer
and distributor of bed support systems, whose products are carried
by such leading retailers as: Macy’s, Bloomingdales, Filenes,
Strawbridge and Clothier, Famous Barr, The Bon Marche, and Burdines.
Knickerbocker invests heavily in research and development, and has
created a broad line of products to meet the changing needs of
consumers and the bedding industry. All Knickerbocker products are
manufactured in the United States.
For more
information, contact Knickerbocker at:
(800) 526-6294 |
