|
Sealy Expands Both Specialty
Sleep and S & F Luxury Bedding
with
New Manufacturing Plant in Pennsylvania
Sealy, (NYSE: ZZ) the world’s largest bedding
manufacturer is putting both its money and its mouth behind the
growth of the specialty bedding market, which by the way is the
industry’s fastest growing segment. There can be no question that
this category is taking off when the number one manufacturer of
bedding and mattresses jumps both feet into the mix.
A company spokesperson recently listed what he called ‘Sealy’s New
Specialty Initiatives’:
 In
July the company announced that they are building a new latex
manufacturing facility in Mountaintop, Pennsylvania, located near
Wilkes-Barre, Pennsylvania. The new facility will be built as the
Sealy, Sapsa Division, and will be used to manufacture latex foam
for use across the Sealy and Stearns & Foster product lines. Sealy
executives expect that operations will most likely commence during
the first quarter of 2007.
The new 210,000 square foot facility will manufacture latex, the
specialty material increasingly used in high-end bedding products.
In addition, Sealy will manufacture its proprietary foam-encased
innersprings for Stearns & Foster luxury branded beds.
 Sealy
introduced their new SpringFree II by Sealy Posturepedic (see
related story) latex collection, offering consumers the benefits of
latex with an expanded range of comfort options. Featuring the same
100 percent latex core of the original SpringFree, the new line
offers consumers more comfort materials options and enhanced fashion
and aesthetics.
The company also recently introduced their high-end visco-elastic
memory foam TrueForm Pillowtop collection. The pillowtop provides a
soft, luxurious feel, and it is made of multi-layered memory foam
with a cashmere blend cover. These beds are selling for a suggested
retail price of $2999.
Finally the company introduced their new Stearns & Foster Tropical
Oasis luxury collection featuring a 100% latex core topped with
signature Stearns & Foster appointments such as luxurious fabrics
and hand-painted corner guards.
Sealy CEO David McIlquaham re-inforced Sealy’s commitment to the
specialty sleep field by clearly spelling out the company’s focus on
growth and opportunity: “The specialty bedding segment represents an
enormous opportunity to expand our business while offering consumers
a variety of sleep solutions that will help them get a great night’s
sleep. The specialty bedding market is an important part of our
overall growth strategy,” said McIlquam. “The decision to break
ground and build the Mountaintop, PA plant represents one of Sealy’s
most significant initiatives in 2006.”
Retailers interested in learning more and Sealy, Stearns & Foster
and the company’s expansion into the specialty sleep field are
invited to contact Sealy at:
www.sealy.com
|
